Multimedia Content Creation
Multimedia Content Creation includes article writing and blogging and then taking your original content and turning it into many different forms (medias) so it can be published on different sites.
In search engine optimization, and in any online business for that matter, in order to stay competitive these days you are going to need a ton of content that is valuable to your audience.
There is really no way around this.
You can write it yourself or you can hire someone to write it for you.
Leveraging Your Content Into Multiple Medias
Let’s say you have just researched and written an article about your topic.
In order to reach the maximum number of people with your message, it is a good idea to turn that content into media. Not everyone learns the same way and people prefer to absorb information in different ways. Some may like to read from a computer screen or a mobile device, others may prefer to view video, some may want to listen to audio, while still others would like to print out a PDF and read a physical copy.
With one article you can not only create dozens of different pieces of content but these new pieces can also be published on different sharing sites and fetch you more backlinks… moving you up the search engine rankings.
It makes sense because with this multimedia approach we are aligned with Google’s mission of providing a better user experience.
Content Spinning and Rewriting
One solution to the need for so much link building content is content spinning. This is again broken down into two different categories, human rewriting and software spinning.
Human Content Rewriting and Spinning
This is where you use semi-automated tools that spin on the sentence and paragraph levels or when you hire a writer, or outsourcer, to completely rewrite a unique version of your article or blog post.
You can use software to spin the final product but for the input you may want to rewrite sentences and paragraphs by hand because the output will be of higher quality.
Software That Automatically Spins Content
There are some pieces of software discussed on this website that can completely spin your content for you. All you have to do is enter your content into the field and hit GO and on the other end, out will come a new, unique version of your article.
The problem with this is unless the software is highly sophisticated, you can usually tell that a piece of software created the content because a few words per sentence just don’t belong.
Luckily for us, marketers and programmers are getting more and more savvy and creating products that generate excellent content all with the push of a button.